Content creators are free to distribute Nintendo gaming content now 

Nintendo has announced that content creators will now be allowed to use their  video game franchises for their YouTube gaming videos, prior to this Nintendo launched their creators program as a way to control the use of Nintendo gaming content being uploaded on third party websites.

Nintendo gave a statement about this confirming this:

We are ending the Nintendo Creators Program (NCP) to make it easier for content creators to make and monetize videos that contain Nintendo game content. We will no longer ask creators to submit their videos to the NCP, and creators can continue showing their passion for Nintendo by following Nintendo’s guidelines.

Nintendo’s statement also explains how they are encouraging content creators to use their games for playthrough’s through online platforms such as the YouTube partnership program, Twitch’s Affiliate program & Twitch’s partnership programs and other forms of monetization.

Question 4 of Nintendo’s guidlines on using their games for content creation

Q4:What exactly are the “monetization methods separately specified by Nintendo” as referred to in the Guidelines?A4:Currently, the “monetization methods separately specified by Nintendo” include the following*:

  • Facebook -Facebook Game Streamer, Facebook Level Up Program;
  • Niconico Douga/Niconico Live- Niconico Creators Program, Niconico Channel;
  • – OPENREC Creators Program;
  • Twitch – Twitch Affiliate Program and Twitch Partner Program;
  • Twitter – Amplify Publisher Program; and
  • YouTube – YouTube Partner Program.

*Subject to be updated



Nintendo’s stance on content creation

We encourage you to use Nintendo Game Content in videos and images that feature your creative input and commentary. For example, Let’s Play videos and video game reviews are within the scope of the Guidelines. However, you may not simply upload or livestream an existing Nintendo video, gameplay footage without your own creative input, or a copy of content created by someone else. For example, mere copies of Nintendo promotional trailers, tournaments, music soundtracks, gameplay sequences, and art collections are outside the scope of the Guidelines


Check out Nintendo’s full guidelines right here, this is significant if you’re an aspiring content creator or already an established content creator who uses Nintendo’s content for your videos.



Date published: 29/11/18

Written by: Joseph Opoku

Source: (1) Nintendo Japan  (2) Nintendo Creators Ending 

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